Often these contained pages from the manufactures own catalogues, but sometimes they were entirely separate. What's more, some larger music stores produced their own catalogues. In the UK Boosey and Hawkes distributed Guild and Arbiter distributed Gretsch.Ĭatalogues were typically available from guitar dealers and by mail from the manufacturers themselves (or the distributors in overseas territories). Other examples include Merson, and later Ampeg, distributing Hagstrom, and Sorkin distributing Hofner in the USA. So British catalogue listings for Gibson and Hofner, for example, appeared in Selmer catalogues. UK brand VOX were distributed by the Thomas organ company in the US, whilst Vox's parent company JMI distributed Fender in the UK. For example, in the early 1960s, Selmer were the UK distributor for numerous non-UK brands: Hofner from Germany, Hagstrom from Sweden, and Gibson from the US. Guitars sold worldwide tended to have an overseas agent looking after the distribution and advertising in that particular territory.
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